Planned Parenthood organization and social media Case Study

Planned Parenthood organization and social media - Case Study Example The organization had formally moved to the online platform in 2002 and had its own web space. It had joined social spaces such as Facebook in 2004, YouTube in 2005, and Twitter in 2006. However, in 2011, the fight over the defunding of the organization made the people in the organization to rethink on how to change their approach of the online space to make it more interactive and engaging to improve user experience (Planned Parenthood, 2012). When the campaign commenced, it resulted to a thousand of calls and emails from the organizational supporters. Within a short time of voting, the organization had received thousands of messages from e-mails, YouTube, Facebook, and other social media channels from supporters and even Chaperoned emails from partners (Perry, 2012). 2. In this case, social media played a big role in the defunding conflict as a lead for the TV reporting. This means that, TV reporters only got news after supporters, organizations employees, partners and all the other individuals involved gave their views on the social media platforms. For example, Wining states that, â€Å"in the meantime, the press began to report claims that Komen was deleting negative social media posts† (Winig, 2012, p. 18). Certainly, it is evident that this press release was done after the media personnel realized what Komen was doing on the social media platforms. Otherwise, this statement would not have been released if social media was not there. Facebook, Twitter, and YouTube were the main social media platforms that played the largest role in the conflict.